Checklist Practices Every Business Should Try For Local SEO
Local SEO is a great way to increase visibility in your local area — but it can be tricky to get right. Get ahead of the game with this comprehensive list of practices every business should try for local SEO!
Local SEO is an essential part of any business's marketing strategy. By optimizing your website for local searches, you can reach more customers in your region and expand your customer base — but it takes more than just keyword research. There are a number of important practices you must follow to ensure successful local SEO results.
Set Up a Google My Business Account
Google My Business is a great tool for local businesses looking to grow their online presence. It allows you to create a “map-like” listing that displays your business location, contact information, hours of operation, and reviews from customers. Setting up a Google My Business account helps ensure that your business is properly indexed by search engines like Google, creating greater visibility and helping potential customers find your business more easily.
Utilize Social Media's Geotagging Features
Offering deals, discounts, and promotions on social media? Make sure to take advantage of the geotagging feature so that only local customers see your posts. Geotagging allows you to target people within a certain locale by including a geographical tag in your post. This is invaluable for businesses that are trying to reach their nearby clientele, as today’s consumers are increasingly turning to social media for information about local businesses and services.
Setting up geotags allows you to reach potential customers in targeted areas. According to research from AdWeek, 83% of respondents said that they are more likely to visit a business if it posts about its local events, updates, or deals on social media. It’s also worth noting that periodically updating your geographical tags will help keep your post relevant and make sure they are seen by the most relevant audience. With these simple tips, businesses can easily maximize their reach and draw local customers with the perfect posts.
Optimize Your Website for Mobile Devices
Mobile optimization is essential for getting your local business seen. Today, nearly all searches are conducted through mobile devices, so if your website isn’t optimized for mobile it won’t be as visible to potential customers as other businesses that have optimized their websites for mobile. Ensure that key information about your company like location, contact info, and opening hours are formatted correctly on a mobile device by using simple font sizes and layouts, and by making use of easy-to-click buttons.
Also make use of specific mobile elements such as ‘click-to-call’ buttons, and implement Google My Business to give your business a better online presence and help users with directions to your physical location. Image optimization is also important, so ensure that the images you use on your website are optimized for faster loading times regardless of device. By optimizing your website for mobile devices, you’ll increase the chances of more potential customers finding your business quickly and easily.