ISTAccounting Website Redesign

Overview

ISTAccounting is a small accounting firm based in South Morang, Victoria, Australia. The firm had an existing website that was outdated and did not accurately reflect the firm's professional image. The website was difficult to navigate, and its design was not mobile-responsive, making it challenging for users to access it on mobile devices. ISTAccounting approached our web development company with the goal of redesigning their website to improve its user experience, enhance its visual appeal, and increase online visibility.

Goals:

The primary goal of the website redesign project was to create a modern, user-friendly website that accurately reflected the professional image of the accounting firm. The website needed to be easy to navigate, mobile-responsive, and optimized for search engines. Additionally, the website needed to showcase the firm's services and provide a platform for clients to contact the firm and access important information.

Process:

To begin the website redesign process, our team conducted a thorough analysis of the firm's brand identity and competitive landscape. We reviewed the firm's existing marketing materials, including brochures and business cards, to gain a deep understanding of its unique style and offerings.

Next, our team worked closely with the firm's owners to determine the key features and functionalities that would be included in the new website. We conducted extensive research to identify the most effective design elements and user experience features that would help showcase the firm's unique offerings.

After finalizing the design and functionality requirements, our team began the website development process. We developed a custom website design that was visually appealing and reflected the firm's brand identity. We also integrated key features such as online contact forms, service descriptions, and client testimonials to make the website easy to navigate and user-friendly.

Outcome:

The new ISTAccounting website was successfully launched after several rounds of testing and feedback. The website is now mobile-responsive, visually appealing, and easy to navigate, making it more accessible to potential clients. Additionally, the website has been optimized for search engines, resulting in increased online visibility and improved search engine rankings. As a result of the new website, the firm has experienced increased web traffic and client inquiries, helping to drive business growth and success.